#asks-offers-advice

Thread

Tom Sanderson July 07, 2025 at 11:31 PM

BUY WITH PRIME BUTTON - check out 🏁

Tom Sanderson July 07, 2025 at 11:31 PM

Tom KINEON [7:31 AM]
Hi Guys
We have seen amazing experiecne with BWP button
However we have had a disaster on tracking the results and thrown off data and numbers back to Meta

• Has anyone else had similar issue?
• We were using POLAR and now back to Triple Whale
• We are using a CAPI to help with the metrics and data
Just wondered if anyone has a) had great results with BWP at check out and b) had a solid solution to Data

Happy to share our finidngs as we are digging in deep if anyone is interested to know

Brian Von Ancken July 08, 2025 at 08:44 PM

Interesting.... @Sheera Goren <@U08J9DUCK9C> @Sam Faillace @Noga Sapir any thoughts??

Sheera Goren July 08, 2025 at 08:52 PM

Not on Amazon yet! But would love to follow any further insights here…

forrest smith July 08, 2025 at 11:53 PM

great response!

forrest smith July 08, 2025 at 11:54 PM

<@U08J9DUCK9C>

forrest smith July 09, 2025 at 12:17 AM

a couple of notes on the main issues here:

  1. attribution is a big piece of the puzzle long term on the spend, but the shorter-term impact is the targeting. we're turning on TripleWhale SONAR to put this feedback loop in now for trialing this, but server side events aren't 100% accepted by meta (more to come as we roll this trial out)
  2. does anyone have a good comparison on amazon pay vs buy with prime vs shop pay?