#asks-offers-advice
Thread
Hey hey! Looking for a TripleWhale expert – referrals welcome!
We’re looking to bring in a TripleWhale expert to help clean up some tracking and attribution issues, audit our setup, and level up our reporting. We’ve scoped the work and are ready to move— ideal fit is someone who’s done this before, moves fast, and can go deep on setup, accuracy, and insights.
Top priorities include:
– Superfiliate attribution
– Channel grouping cleanup
– UTM validation
– Expense rollups + contribution margin QA
– Forecast vs actual tracking
– Light SOPs + training
If you know someone great (freelancer or agency), please send them our way.
Brief Here >
Thank you!!
curious who you find here! might be a good WGM presenter as I'm been thinking about tracking and attribution as a topic soon
@Sonja Manning @Brian Von Ancken
• FWIW - We used Triple Whale at Plunge and cancelled it. I'd put Triple Whale, Rockerbox, Northbeam in the touch attribution tools bucket. If using just Google + Meta at lower spends - fine to suck the platform data into these dashboards, but we weren't seeing the value.
• If a brand is at about $5m or more of spend in 3 or more channels (ie, Google, Meta, CTV or other), ideal to take the leap into incrementality testing + media mix modeling. Potential to claw back 15-30% of your spend as savings - or redeploy it into higher impact/higher ROI channels. Big companies with data science teams have been doing this for decades, but new tools have made more accessible - like $60k a year all in.
• @Brian Von Ancken If you're interested in a speaker for the group, Pranav Piyush is an amazing expert on the topic - . I just started working with him. I think he's "your people" and a good person to know.
thanks @Sam Faillace! Would love to meet Pranav!
Super interesting perspective, thanks @Sam Faillace. Curious how you managed marketing metrics after you cancelled it - was it just more manual using daily's in google sheets? The alternative right now feels like a custom dashboard build and then less insight into channel specific ROI which helps us understand where to invest time/resources moving forward.
@Sonja Manning Great question - at the time - main channels were Google / Meta -- Common Thread Collective (CTC) took over the accounts and has their own propietary tool for touch base tracking and planning - it's called Statlas. Info here and here . For touch base, it was nice because the finance team liked having something to work with in partnership with marketing.