#asks-offers-advice

would be super curious to learn more about this as well. Thanks for flagging <@U096SSKTLV9>!

great question <@U096SSKTLV9>. thanks for posting.

this is very cool! maybe <@U08UGG001SL> <@U09A48BEBLH> @Lee Braun @Kelleigh Whelan can chime in on ROI?

Erewhon obviously has very high loyalty but also curious if it can translate!

Bit more info I scrounged up:

• 1-year commitment with a $35,000 placement fee—in addition to whatever your offer is (e.g., 15% off) for Erewhon members
• Reaches ~50K (wealthy) members who are willing to spend on wellness
◦ Members spend 2-3x more than non-members
• In addition to placement in Erewhon's app/site, includes:
◦ Featured Instagram Story with tag once per quarter,
◦ Newsletter introducing brand to members
◦ Opportunity to do pop-up activations in stores (once per quarter per store)
• Lastly, passes through email address of Erewhon members when they request access for benefits
No brand intel on ROI

Thanks for sharing! I will see if I can learn more

Hi everyone! We just kicked off our 1 year commitment as part of Erewhon's Lifestyle Collective for Perspire Sauna Studios. Our member event and press release is next week.
• Cost: $20,000 (interestingly enough, I just came from Pure Barre HQ and they had shared a $35,000 pricepoint as starting conversations).
• Member Event Activation - we had 64 open slots and within a few hours of the Erewhon email going out to 58K subscribers, we received over 300+ leads interested in the event. Erewhon videographer will be onsite who we will create the launch reel that Erewhon will post.
• Newsletters - 2 newsletter features to their 58K subscribers
• Social media: 1 post per quarter to over 600K Instagram followers
• In Store Demos: 10 In-store demos at Erewhon locations / 4 hour windows at their highest traffic hours
• Complimentary attendance to Erewhon Community Events (1/quarter)
• Printed Membership Card with logo Inclusion - all 10 locations
We see this strategic partnership with Erewhon as a way to partner with a brand that is disrupting the grocery space. They have experiential activations with premium brands, opening new locations, went viral with their former Hailey Beiber smoothie and Erewhon curates an exclusive set of brands as part of their lifestyle collective - https://erewhon.com/member-lifestyle-collective#modal=9

If anyone has some strong opinions for or against this type of framework, I'd be keen to chat. See my new post in this channel for more info

We did this when I was at Apollo Neuro, never really saw a huge lift from an actual attribution/revenue standpoint, but did see some positive metrics and mentions in our Post Purchase survey showcasing that people had been introduced to us through Erewhon.