#asks-offers-advice

Thread

Michael Bohme December 08, 2025 at 04:15 PM

Hey WGMers,

I am finalizing a GTM strategy to help health brands enter or further their presence in the golf market. Specifically, I am looking to create a program to fast-track entrance to the golf world and access to the 31k+ PGA Professionals who heavily influence consumer buying habits.

I would appreciate a sanity check on two specific mechanics:
1. Incentives: Using a "pass-through" value model instead of affiliate commissions to avoid channel conflict.
2. Valuation: Moving beyond simple logo placement and getting access to PGA infrastructure (studios/production), giving hard assets and agency-level output instead of just media impressions or relying on sales alone
If you have experience with B2B2C ecosystems or are looking for ways into the golf world, DM me and let's find time to chat.

Brian Von Ancken December 08, 2025 at 04:36 PM

super interesting topic! feel like @Joe Cannon <@U096SSKTLV9> <@U0A1CQ6CZ8D> @Kurt Hildebrandt <@U09GZK4AS95> @Lindsey Alger might have some thoughts to name a few!

Lindsey Alger December 09, 2025 at 06:33 PM

@Michael Bohme will DM you!