#asks-offers-advice

Thread

Simal Adenwala September 10, 2025 at 05:05 PM

Hi! We launched our product on amazon recently but are struggling with getting customers who purchased to review. We have a review request automation set up on helium 10 but no reviews have come from that. We were considering adding in small inserts into each package we send out to provide their review on amazon with a qr code leading to it.

Has anyone tried the insert strategy and was it a worthwhile investment to get more reviews faster? Open to other strats too 🙂

we’ll be on prime in nov so will use vine reviews but wanted something in the meantime

Brian Von Ancken September 10, 2025 at 05:44 PM

really great question Simal! curious to hear what <@U08J9DUCK9C> @Stefanie Broes @Luca Cuccia @Jason Jin <@U08R6K66KT4> @Kevin Nemandoust might think!

Carrie Sporer September 10, 2025 at 10:01 PM

Definitely include an insert with a QR code (we use a lower quality card stock and printer than our regular postcards). Make sure you include a founder photo, a personal story and verbiage about how a review is incredibly important to independent businesses. Just make sure you don't as specifically for a "5 star review" or Amazon can ding you. I am also happy to do a review swap with you. Be careful with Vine - my brand is considered a premium product and the vine reviewers are not premium shoppers. They enjoyed the actual product, but we got bad reviews because they said it was too expensive (even though it was free for them!). If you consider your product "cheap and cheerful" Vine can be great, but proceed with caution.

Simal Adenwala September 11, 2025 at 05:24 PM

Ah that’s good insight! and lmao at them complaining about price even though it was free. We’ll be cautious of that forsure since we sell indian masala peanuts at $24.45 (3 pack so $8.15 a packet) so compared to normal peanuts a bit pricier.

Did you see a rough increase in reviews when you added the inserts or was it hard to tell?

Kevin Nemandoust September 11, 2025 at 07:20 PM

Yea be careful what you put on the insert. You also can’t direct people to purchase off your website etc.

But yea Amazon Vine is the way to go. Or asking a few friends…

Carrie Sporer September 11, 2025 at 08:29 PM

@Simal Adenwala yes, we've seen a modest uptick and I also think including a card with brand/founder detail also helps to prevent negative reviews