#events

Happy almost New Years - hope everyone is getting some recharge time 💪

In March I'll be moderating a panel about YouTube that I'm putting together for the HFA show in San Diego - https://hub.healthandfitness.org/hfa-show. Does anyone know any gym/boutique fitness operators that use YouTube effectively as a Marketing lever that could be a good fit for the panel?

Here is the session I'll be doing:

YouTube 101 - Understanding the world's most influential platform

YouTube isn't just a video platform—it's the world’s second-largest search engine and a powerful top-of-funnel tool capable of driving awareness and traffic to brick-and-mortar locations. In this session we’ll talk to successful fitness YouTube Creators and gym operators to learn how they leverage YouTube to build community, structure their videos for lead capture, and understand the step-by-step process that successfully converts passive YouTube viewers into active, paying members. This session will also go into how the algorithm functions and cover foundational best practices for high-performing content.