#intros

Hello!
👋 Name: Lauren Rinaldi
📍 Location: Austin, TX

💼 Current Role: Founder & CEO of Arrival, a women’s creatine company focused on making creatine more approachable for women. I started Arrival after my mom was diagnosed with osteopenia and I went deep into the research on what actually moves the needle for women. Creatine kept coming up as one of the most studied supplements, but most of the conversation is still about muscle building and gym performance, not bone density, brain health, mood, or aging strong. Arrival is my answer to that gap: a premium, design-led, science-backed brand that makes creatine feel intuitive for women. I’m in the middle of our first fundraising chapter with early commitments in and am learning a lot from others who’ve been through this stage.

⛳Hobbies: Pilates, golf, long walks with a good podcast, cooking and trying new restaurants, traveling, cross country skiing, hiking

☕ Topics You’re Interested in Connecting About:
DTC growth and paid social, Retail & wholesale expansion, Building a premium wellness brand on a scrappy budget, Community-building and IRL events, Fundraising (friends & family / early angel), Supporting women’s wellness

🤝 How I Can Help WGM:
I bring a performance marketing + tech partnerships background from working in ad tech and product partnerships for 8+ years. I’m happy to be a thought partner on:
• Paid social and performance marketing strategy
• Full Funnel Creative and offer testing frameworks
• GTM and partnership strategy for new products or channels

🙏 How WGM Can Help You:
I’d love support from this group on:
• Scaling a premium, women-first brand
• Stress-testing my ops + hiring roadmap for the next phase of growth
• Early-stage fundraising
• Strategic partnerships with complementary wellness, performance, and women’s health brands