#intros

Hello WGM! 👋

Name: Caroline Moylan

📍Location: London & Rowayton, CT

💼Current Role: Director of DTC Revenue at LYMA, a luxury MedTech company specializing in FDA-cleared at-home laser devices and premium supplements. I focus on scaling our US DTC business through performance marketing across paid channels, influencer partnerships, UGC content, and ecommerce optimization.

🎯Hobbies: Travel, wellness, tennis, cooking

💬Some Topics I’m Interested in Connecting About: Performance marketing strategies, DTC growth tactics, influencer and UGC content that actually converts, ecommerce optimization, and navigating compliance in the wellness space.

🤝How I Can Help WGM: Happy to share what’s working (and what’s not) in performance marketing, talk through DTC strategy, make introductions where I see alignment, and be a sounding board for anyone scaling a DTC brand.

✨How WGM Can Help Me: Would love to share learnings around paid in general, but in particular paid UGC, partnerships etc

💪Extra: I split my time between London and Rowayton so if you ever find yourself in either would love to meet! LYMA is a UK brand but focus is on US growth.

Looking forward to meeting everyone and being a part of this community!