#intros

Hey everyone! Super excited to be a part of WGM 💪

Name: Louis Morgan
📍 Location: Manhattan (but originally from London 🇬🇧 If you’ve seen Ted Lasso, that’s where I grew up)
💼 Current Role: Head of Marketing at Mojo (AI-powered sex & relationship therapy platform). Co-founder of Get in and Drive, a boutique growth agency helping early stage DTC brands crack positioning, creative strategy, and paid media scale. Prev: on the launch team at Fi (smart dog collars), scaled that for 6 years.

🎯 Focus Areas: I’m obsessive about consumer psychology, JTBDs, and behavior change. Also an advertising, brand positioning, and category building fanatic.
🧠 Hobbies: Getting out my comfort zone (I do 1 activity a month for this - most recently a philosophy and debating club), board games and strategy, and a huge football (soccer) fan (have applied for far too many world cup tickets). Also a very proud cat dad 🐱

💬 Some Topics I’m Interested in Connecting About: Category design, building and scaling businesses, creative advertising, short-form content. Big podcast listener too, always love talking about them.
🤝 How I Can Help WGM: Pressure testing positioning, and go to market messaging for wellness brands. Going deep on understanding your customer (regularly do 101s on this with founders or new to launch D2C brands). Giving honest feedback (rarer than you think!).
✨ How WGM Can Help Me: excited to learn from everyone here, and meet more like-minded people. Am looking to sharpen my thinking around long-term brand + growth balance, and jam with DTC founders in the 0-1 phase.

I'm very friendly and love meeting new people so please do reach out if you want to connect or talk shop!