#intros

Hey guys! So great to meet everyone and big thanks to @Brian Von Ancken for including me in this incredible community! I'm STOKED to join you all and hope I can both learn from you all but also help with any insights I can provide from the investor POV 🙂

👋 Name: Anton Romash

📍 Location: Los Angeles (but frequently find myself in NYC)

💼 Current Role: Partner @ Provenance (investing in growth-stage consumer brands)

Hobbies: Cooking, travel, building LEGOs with my son, CIA / SpecialOps novels, any kind of Type 2 fun and (occasionally) drinking too much wine

🎧 Favorite Follow: Wellness: Fitt Insider, Investing: Invest Like The Best

🤝 Topics You're Interested in Connecting About: Community building for brands, omnichannel expansion, brand-building in the world of AI, all things wellness (read - all things consumer, since wellness now seems to touch every category in some way...) and just to state the obvious - always happy to chat about the investment environment, at least the way we see it from our small perch

How You Can Help WGM: I'm here to pay it forward! As a firm, we spend ~50% of our time on wellness, broadly defined as everything from personal care and supplements to fitness to the consumerization of health and everythign in between, so i'm always happy to compare notes on any area where I feel like we've spent any significant time (i'll be honest if the answer is "i don't know"). We typically invest in brands with $50M+ of revenue, but that also means we see a lot of brands in the $10-50M range and tracking them closely, so if I can help you think through challenges / opportunities on that journey, don't hesitate to reach out! Last but not least, one of the ways we like to pay it forward is to do deep demographic & psychographic customer segmentation of your DTC customer file (free of charge), so if your DTC business is >$10M (meaning you have statistically significant scale) and you want to learn more about who your core customers are and what drives that special emotional connection between a brand and its customers, drop me a line!

🙏 How WGM Can Help You: I love geeking out with actual operators - that's the best part of my job - so i'm also here to listen and learn, be a thought partner if I can, make connections, explore potential brand partnership opportunities for our portfolio, and try to keep up with this rapidly evolving space.