#intros

Hi everyone! Excited to be here and meet you all!

Name: Sophie Allen
Location: Berkeley, CA☀️ (with frequent escapes to the mountains when I can)
Current Role: Cofounder at DailyBasis — we’re building a women’s health supplement brand designed for cycle health and everything that comes with having a cycle. My background is in brand and product development, and I’ve worked across health, food, and dabbled in international non-profit.
Hobbies: Swimming, everywhere , exploring new trails/backpacking with our crazy pup 🌲, geeking out on design of all kinds, and long walks loving on the architecture of the Bay 🏡.
Favorite Follow/Podcast/Show about Wellness: Diary of a CEO - I love the breadth of voices and how it touches on so many different areas.
Topics You’re Interested in Connecting About: Women’s health and hormones, building consumer brands people genuinely trust, early-stage growth strategies, and product development and education.
How You Can Help WGM: Happy to share learnings from brand building, community-building experiments, and how we’re tackling education in a category that can be confusing, overwhelming and distrusted. Always down to trade notes on marketing, product, and scrappy growth. And, we would love to be a partner!
How WGM Can Help You: Would love to connect with others who are building or have built and have strategies and guidance to share. Also always curious about creative growth strategies and community building ideas.