#intros

Thread

Max Nimaroff January 08, 2026 at 01:40 PM

Hi everyone, excited to be here!

🙋 Name: Max
📍 Location: Brooklyn, NY

💼 Current role: SVP at Oats Overnight, leading retention. I’m obsessed with subscription. I focus on membership systems, habits, and moments that turn subscribers into real fans, not just lower churn. Previously led retention work at DoorDash (DashPass) and AG1.

🎯 Hobbies: Writing maxOS on Substack (weekday notes plus a weekly essay every Wednesday at 8:05am ET), building 500+ (a professional community built on genuine relationships over transactional networking), and hanging with my wife Andrea and our daughter Lettie.

💬 I’d love to connect about:
• Subscription retention and membership design
• Community building that creates belonging
• Authentic writing and audience development
• Decision-making frameworks and first-principles thinking
• Challenging conventional growth and marketing instincts
🤝 How I can help: Happy to share what’s worked (and what hasn’t) across the retention stack, including payment recovery, lifecycle strategy, annual plan conversion timing, membership perks and structure, and the mechanics of turning customers into advocates. Also always down to talk about building communities and connection.

✨ How the group can help me: I’m always looking to meet people who think differently about retention, community, and creative work. If you have experience building digital communities, would love to talk to you. Please ping me.

Looking forward to meeting everyone.

Ian Waltz January 08, 2026 at 02:33 PM

Right on, <@U0A76RQSTGB> - Really enjoyed your chat with the group last month. Would love to connect some time!

Max Nimaroff January 08, 2026 at 04:07 PM

<@U08N127R1L6> - very down! Let me know a good time in the coming weeks. Thank you!

Brian Von Ancken January 08, 2026 at 04:34 PM

Welcome! Great to grab coffee just now and congrats on #2!!

Sarah Tyer January 08, 2026 at 10:52 PM

I love the way you phrased: Community building that creates belonging - super powerful stuff! Welcome welcome!!

Max Nimaroff January 08, 2026 at 11:29 PM

Ty!!

Akash Pathak January 09, 2026 at 03:32 PM

It was nice learning about your work in retention. I was CMO for a personal styling business for about three years, brought back some memories. I also launched the very early version of the McDonald's Rewards program. I'm by no means an expert, letd those as a generalist and hired specialists. Anyways, I have a substack too, we should connect and trade notes. I love substack and I'm excited about the community there. Reach out and we'll grab some time. akash@chameleon.co|akash@chameleon.co

Max Nimaroff January 09, 2026 at 04:33 PM

<@U0A0W4U7XPZ> - done

Michelle Mehallow January 14, 2026 at 02:37 AM

<@U0A76RQSTGB> welcome! I’m at The Athletic Clubs and community + belonging are in our DNA (our members commit to training in small groups 2x a week and often stay for 2+ years) — would be happy to chat community building!

Max Nimaroff January 14, 2026 at 02:57 AM

Thanks <@U09RKJPPAKA> - will definitely take you up on that. Swamped this week, but will circle back! Appreciate you!

Michelle Mehallow January 14, 2026 at 03:02 AM

100%! will keep an eye out!