#random
Thread
Sharing a small win 🎉 + ask for advice 🙏
We are in a business where we rely pretty heavily on partner action to help move the needle forward (context: we help partners create and run validated clinical trials faster, cheaper, and easier). When it comes to partners marketing their studies or recruiting, there's only so much we can do. So internally, we've been going rounds coming up with different decks, best practices, tips and tricks, etc. to share in hopes of encouraging them (one, specifically) to promote. Not sure if it was the gentle nudges in Slack or the pared-down deck, but we finally got that partner to update their website based on our suggestions, which resulted in some traction (6 sign-ups from 0 over the past month). This is certainly a great win (all steps in the right direction!!) but here's the ask: What have you found most effective when it comes to getting partners to act?
interesting topic! i wonder if some of our BTB folks have ideas @Kurt Hildebrandt @Kerri Williams @Ben Parens <@U08NDDVGMHB> @Jonathan Shooshani
@Darci - I’ve seen the best success when marketing expectations are “productized” aka: included in the contract .
Other tactics:
• Motivating through incentives (“as part of new partner onboarding, we’ll provide advertising credits to utilize your first 90 days”)
• Building the recommendation around a business story that aligns your ask to the business priorities of the partner’s team/leader that you need to execute
Thank you! This is super helpful!