Pierre's Profile
Pierre
Recent Messages
#asks-offers-advice - February 02, 2026 at 10:35 AM
Hey <@U0A744VLH4N>, I’m pretty good. Spent over $100m on Meta. I’m not media buying today - now, I oversee the agencies that my clients use and make sure they’re doing a good job. Feel free to ask me any questions. 🙂
#asks-offers-advice - February 02, 2026 at 10:32 AM
Hey everyone! I’m Pierre. I’ve spent $100M+ on Meta for brands like AG1, Four Sigmatic, and others.
Just shared my copywriting playbook for building custom Claude projects that write on-brand ad copy that actually converts.
Screenshot a winning ad or paste a script → get variants in 60 seconds.
Includes:
• Document reference checklist
• Custom project instructions
• Full setup guide
Here’s the (Notion) and .
#asks-offers-advice - May 30, 2025 at 12:42 PM
Yeah, that takes some time. Have you observed Blended CAC to be rising proportionately?
#asks-offers-advice - May 29, 2025 at 06:05 AM
@Jason Jin — in the worst-case scenario, create an entirely new Business Manager, ad account, and pixel (using a different credit card). Start warming up the new account and pixel with low ad spend and clean ads.
#asks-offers-advice - February 03, 2025 at 01:49 PM
@Guillaume Lamontagne, pardon the delayed response!
CAC has dropped due to seasonality and increased creative testing volume.
Re: Ramping up slowly – That makes sense. How much did you scale Creative Testing budgets/volume when you started ramping up?
Did you keep creative volume the same and scale existing winners, or did your testing scale proportionately with budgets?
Plan Q1’s creative strategy in Q4 by leaning into messaging, avatars, and creative styles that align with the psychology of the new year.
Although, creative tests should be a mix of new ideas and iterations of what’s already working. That way, you balance the probability of finding scalable winners. If you test 100% net new angles/avatars/creative styles, you risk running too many low-probability tests at once.
Plan creative testing volume based on a % of spend. For example, if in December, you spent 20% of the budget on creative testing (launching new ads weekly on a schedule), maintain that 20% in January as overall ad spend increases.
Lastly, have a Plan B promo “New Year, New You” gift with purchase or % off incase scaling up doesn’t go according to plan 🙂
#asks-offers-advice - January 17, 2025 at 09:26 AM
It’s the best month to capitalize. Test everything in your arsenal—LPs, ideas, offers, etc.—because it won’t be cheaper/easier any other time of the year in the wellness space. 😊
I have access to accounts accumulatively spending $3-4M in ad spend this month, with one client I directly support pacing towards $500k
@Guillaume Lamontagne hope you’re well man! Can you unpack “elasticity of spend versus CAC”?
#random - October 30, 2024 at 02:03 PM
Q4 is always an uphill climb with rising CPMs, especially with wellness consumer behavior working against us. Plus, having the election occupying everyone’s mind doesn’t help (just my take).
It’s useful to run an aggregated CPM/CAC seasonality assessment to pinpoint the best months for testing offers, landing pages, etc. For wellness brands, January to June typically brings the lowest CPMs, making it prime time for testing.
Optimizing ad spend by targeting low-CPM days can also help. For example, one wellness brand we work with found lower CPMs on Mondays through Wednesdays, so they now launch all creative tests on Mondays at 4:00 am. Instead of a consistent $10K/day, we increase spend by 20-30% early in the week when CPMs are lower, then dial back as they rise toward the weekend.
Re: Consumer Behavior. Echoing @Amy Kepler, it’s harder to influence buying behavior this time of year. Optimize carefully (CPM/CAC day of week assessment) Try flash promos (limited gift-with-purchase offers, 48-hour promos, etc.) to drive urgency and conversions. Working with YouTube creators with loyal followings can also help, as their viewer trust in them increase CVR and can offset higher CPMs.
LMK if you want templates or Looms for the seasonality/day-of-week assessments 🙌
#random - October 30, 2024 at 02:03 PM
Q4 is always an uphill climb with rising CPMs, especially with wellness consumer behavior working against us. Plus, having the election occupying everyone’s mind doesn’t help (just my take).
It’s useful to run an aggregated CPM/CAC seasonality assessment to pinpoint the best months for testing offers, landing pages, etc. For wellness brands, January to June typically brings the lowest CPMs, making it prime time for testing.
Optimizing ad spend by targeting low-CPM days can also help. For example, one wellness brand we work with found lower CPMs on Mondays through Wednesdays, so they now launch all creative tests on Mondays at 4:00 am. Instead of a consistent $10K/day, we increase spend by 20-30% early in the week when CPMs are lower, then dial back as they rise toward the weekend.
Re: Consumer Behavior. Echoing @Amy Kepler, it’s harder to influence buying behavior this time of year. Optimize carefully (CPM/CAC day of week assessment) Try flash promos (limited gift-with-purchase offers, 48-hour promos, etc.) to drive urgency and conversions. Working with YouTube creators with loyal followings can also help, as their viewer trust in them increase CVR and can offset higher CPMs.
LMK if you want templates or Looms for the seasonality/day-of-week assessments 🙌
#random - October 30, 2024 at 02:03 PM
Q4 is always an uphill climb with rising CPMs, especially with wellness consumer behavior working against us. Plus, having the election occupying everyone’s mind doesn’t help (just my take).
It’s useful to run an aggregated CPM/CAC seasonality assessment to pinpoint the best months for testing offers, landing pages, etc. For wellness brands, January to June typically brings the lowest CPMs, making it prime time for testing.
Optimizing ad spend by targeting low-CPM days can also help. For example, one wellness brand we work with found lower CPMs on Mondays through Wednesdays, so they now launch all creative tests on Mondays at 4:00 am. Instead of a consistent $10K/day, we increase spend by 20-30% early in the week when CPMs are lower, then dial back as they rise toward the weekend.
Re: Consumer Behavior. Echoing @Amy Kepler, it’s harder to influence buying behavior this time of year. Optimize carefully (CPM/CAC day of week assessment) Try flash promos (limited gift-with-purchase offers, 48-hour promos, etc.) to drive urgency and conversions. Working with YouTube creators with loyal followings can also help, as their viewer trust in them increase CVR and can offset higher CPMs.
LMK if you want templates or Looms for the seasonality/day-of-week assessments 🙌