Jen Squilla's Profile
Jen Squilla
Recent Messages
#linkedin-love - January 27, 2026 at 08:01 PM
Busy LinkedIn day. Great post <@U0A4KT4D1FA>! Here's one more for the group, shouting up the WGM crew!
#asks-offers-advice - January 26, 2026 at 08:21 PM
Hey Max! I've consulted brands on their media review kits, which are similar. I'm happy to take a look and share my two cents!
#random - January 23, 2026 at 09:18 PM
Update: ChatGPT Health read his MRI and lab work and basically said his symptoms are typical for his age (79). He didn't love hearing that, but was happy there wasn't something more serious (i.e., a tumor) causing his asymmetrical hearing loss. Another thought I had was how lifestyle data could be the big hack to get right. It's easy to upload a test. Harder to upload a month of activity, sleep, CGM, stress, and food data. Lifestyle habits are the foundation, and we might risk leaving that out of the equation if we're only focused on easily exported tests for answers.
#random - January 22, 2026 at 09:48 PM
Saw a Sahil Bloom post on Amara’s Law that perfectly sums up where we are with ChatGPT Health. We overestimate the short-term impact of technology (and get annoyed by the bugs) but underestimate the long-term compounding.
For brands, I’m honestly not sure yet if the winner will be the one with "more data" or "better analysis." But I am sure of this: You have to let the data out. If users can't easily get their info out of your platform and connect it to these systems, you’re going to lose relevance.
I’m actually testing this live this afternoon—meeting up with my dad to upload his MRI and blood work to ChatGPT instead of waiting for the follow-up appointment in two weeks. (All of us with older parents should expect to add this to our list of IT support we'll be offering this year!)
#asks-offers-advice - October 24, 2025 at 04:34 PM
OK this is not a slam dunk, so I'd keep looking for other opps, but in the meantime try this they accept almost anyone for profiles:
#events - September 24, 2025 at 06:34 PM
Sending a few brands, I'm managing their comms from the ground!
#asks-offers-advice - September 02, 2025 at 06:50 PM
Qwoted tends to be $$$ and you're not guaranteed you'll find something that's a fit... so I don't think that's the right move for you. It's fewer product opportunities and more about building expert credibility.
#asks-offers-advice - September 02, 2025 at 06:49 PM
Have you checked out Linkby yet? We're starting to test that more and more, and I think it might be a better value esp. if you're focused on links for product.
#asks-offers-advice - September 02, 2025 at 01:02 PM
One thing to consider, with GEO, the value won't solely be measurable via click-throughs on an affiliate anymore — AI (ChatGPT, Gemini, Perplexity) will often cite affiliate listicles and roundups directly in answers, so your brand shows up even if no one clicks on the article. It’s not the affiliate link that matters, it’s the credibility + structure: trusted domains (Wirecutter, Forbes Vetted, CNN Underscored), evergreen updates, and comparison/explainer formats that AI favors. And worth noting — SEO success ≠ GEO success. There’s surprisingly little overlap, so you need both strategies.
#asks-offers-advice - September 02, 2025 at 12:55 PM
<@U08HDEF4CN4> - Qwoted can be a bit random. When it’s the right fit, it’s great — I’ve gotten quick hits with trending research in big outlets like WSJ, WaPo, and Bloomberg — but it’s definitely not a cornerstone strategy. The requests tend to be more research-driven and expert-focused, with fewer “top 10 product” listicle-type asks. Bigger picture, it does play into GEO (Generative Engine Optimization): even without a backlink, being cited in the kinds of articles AI models pull from can help your brand surface in generative answers.
What kinds of topics would you want to contribute to? I can do a quick search and see if there are active leads to give you a feel. For example, I checked today for women’s health and natural energy boosts, and nothing too meaningful popped up on those.
#asks-offers-advice - August 14, 2025 at 04:45 PM
So cool. Will ask my brands. LMK if you have a sponsorship deck.
#asks-offers-advice - June 26, 2025 at 04:26 PM
Great, I'll hit you up early next week @Lou Zameryka
#asks-offers-advice - June 24, 2025 at 03:50 PM
Hey all, does anyone have any good resources for wellness travel (or just regular travel) trade shows, awards or networking events coming up in the next 6 months? Is there a WGM for travel brands?! Thanks all.
#asks-offers-advice - June 20, 2025 at 12:27 PM
+1 on Alexis, she's amazing. I'm with MBA and always here to bounce ideas off of and share insights on what we're seeing work as the landscape shifts. We're working with a handful of wellness brands from larger companies like Blueair (Unilever) to startups like January AI.
#random - May 28, 2025 at 03:59 PM
Spotted my breakout bud, @Chris Wang's Shimmer in Fitt Insider's newsletter today! Great topic and super interesting read...
#asks-offers-advice - May 27, 2025 at 05:36 PM
Just shot you a note w/ times!
#asks-offers-advice - May 22, 2025 at 07:39 PM
Any chance someone has a cheat sheet of all the WGM events going down for techweek?
#linkedin-love - May 22, 2025 at 07:04 PM
Love these posts!
#asks-offers-advice - May 21, 2025 at 09:11 PM
Totally — it’s not just “how do we get press,” it’s who you're trying to reach and what you want them to take away. Start with your audience: where are they spending time? What kind of story would actually catch their attention? Once you know that, it’s way easier to pick the proper outlet and shape the correct pitch. I'm happy to help you think through it — tell me a bit more about the audience you’re targeting and what the news is! Then we can figure out a good target. Once that’s clear, the chatbot can help pressure-test the angle and sharpen the message.
#asks-offers-advice - May 21, 2025 at 09:00 PM
I saw you’ve had some coverage in Fitt Insider and Athletech — I’d definitely continue leaning into those kinds of B2B fitness outlets, and you might also expand to others like SportTechie. And ofc, I know today's theme is podcasts, so definitely check some of those out, too (I'm stuck on calls and sadly missing today's meetup)! I’d also recommend looking at more mainstream business publications, such as Business Insider and Entrepreneur, which regularly feature franchise growth stories. For local press, it’s typically harder to land coverage before your presence is established. However, there’s still value in plugging into hyperlocal business newsletters and community groups in your target markets. Think Axios Local or even local fitness orgs — some may charge a small fee, but it could be worth it to promote events or webinars. The key, ultimately, is tightening your story. This podcast by Jason Feifer (EIC at Entrepreneur) has excellent tips on shaping a pitch that’s a fit for his magazine: . Once you’ve got the story locked in, I’d be happy to send it his way.
#asks-offers-advice - May 21, 2025 at 08:49 PM
I'm a substacker personally, so happy to brainstorm with you! This is my personal favorite brand substack, by Diem (app). They have come up with a creative way to show conversations and activity happening on their platform via this must read newsletter. I love Substack for the ability to not only connect directly with my community, but because of the ability to connect with some of my favorite authors and journalists directly in the comments section.
#asks-offers-advice - May 19, 2025 at 07:13 PM
Hi Peter! Great Q. Are you looking for PR to help support the new locations, or build reputation and attract new locations to open? It might mean the difference between a national and local approach.
#asks-offers-advice - May 16, 2025 at 02:13 PM
Tell me more. Do you mean targeting outlets that syndicate to lots of places? Or gaining multiple pieces of coverage with one outlet?
#asks-offers-advice - May 06, 2025 at 12:53 PM
@Mavi Santarelli what were you measuring? Ctr and sales? I’ve seen low ctr too on some subtacks too. But I wonder if the ad flight wasn’t long enough.
#events - May 05, 2025 at 01:40 PM
Hi all! Speaker submissions are now open for the HLTH conference this fall. ; there are tips on the site, but if you'd like any feedback on your submission I'm happy to take a look and lend some thoughts!
#asks-offers-advice - May 01, 2025 at 04:46 PM
Thanks! Looks like we've finally found someone w/ avail but I will try cullen if that falls thru. All the best!
#asks-offers-advice - April 23, 2025 at 02:28 PM
Check out some of this material on organic reddit:
#asks-offers-advice - April 16, 2025 at 05:47 PM
#asks-offers-advice - April 16, 2025 at 05:46 PM
@Tom Griffin good point on clearer ROI for b2b brands. Yes, I agree, founder-led marketing is still one of the few unsaturated, high-leverage growth strategies, especially in health-tech. But it works best when it’s real. Real as in: mission-led, values-consistent, and willing to say something meaningful even when it’s not popular. Right now, health-tech is entering it's influencer era (shoutout Christina Farr) with celebrity co-founders and investor-ambassadors. And sure, when done right, that can create lift. But if the connection isn’t rooted in lived experience or deep alignment, the halo fades fast. That’s where founder-led shows up differently, and more powerfully. To me, it's not just about being front-facing. It’s about leading the narrative. It’s stepping into the role of educator, advocate, and storyteller. It’s using the platforms we already have, like Substack, LinkedIn, podcasts, panels, to share ideas and experiences (even outside of launch time!) that actually move the industry forward. But it’s not just a growth hack. It’s a long game of consistency, curiosity, and credibility.
#asks-offers-advice - April 16, 2025 at 05:16 PM
Also - think about how they are integrating with the brand -- are they making fitness content? helping inform the product? using it to train. The more authentic the integration, the better.
#asks-offers-advice - April 16, 2025 at 05:14 PM
medital teams/physios first -- this is usually a great value. For sleep, I really like working with performance coach Dr. chris winter who works with a ton of athletes. media at least want to hear from experts. athletes are great media assets if they are newsworthy -- meaning they are active in season (rarely will someone want to interview a basketballer in the off season) but the athlete has to be available, too, so it's a dance.
#events - April 10, 2025 at 07:59 PM
I will be in NYC that day and am doing everything I can to be there!
#events - April 10, 2025 at 07:52 PM
shot my shot! I'll let you know...
#random - April 09, 2025 at 08:08 PM
Will DM
#random - April 09, 2025 at 08:07 PM
Wow sooo fast! Thanks!
#random - April 09, 2025 at 07:54 PM
@Brian Von Ancken - remind me, did you or someone else share a site that helps with claims / research for wellness brands? Thanks!
#asks-offers-advice - April 03, 2025 at 04:25 PM
Hey all – quick PR tip from your resident publicist.
I wanted to share a quick peek at a media chatbots I've been using that’s been super helpful in sharpening how to position brands against top competitors, especially for PR and content strategy. I tested it with a Wirecutter reviewer we want to improve our brand's ranking with.
Here’s the gist:
I feed the "journalist" bot it's past coverage of my brands and our competitors to train it to review and think like a specific journalist. This works really well for a journalist who has covered a brand in the past, and competitors, and has a lot of coverage on the category. Then, I pitch it using new product/brand messaging. It outputs a framework that mirrors how this exact journalist would evaluate and write about our brand. It then breaks down where your product needs to win to take that top spot, across performance, price, design, etc.
💡 Why this matters:
If you're marketing products in crowded categories. This gives you a super focused lens to:
• Identify exactly what claims or features your product needs to emphasize
• Spot weaknesses you can proactively address (or spin!)
• Guide product teams on where to invest if you actually want to beat the category leader
🛠️ How to Create a Chatbot for Media
Step 1: Set Up a Content-Generating Interface
Start by identifying your use case. For example, you can create a chatbot that:
• Responds like a specific journalist or outlet
• Automatically generates competitive teardown content
• Rewrites PR messaging for different media verticals
Step 2: Create a Custom GPT in ChatGPT
1. Open ChatGPT
2. Click your profile icon (bottom left)
3. Select Explore GPTs
4. Click Create a GPT
Then follow these steps:
• Name it something specific (e.g., Wirecutter Journalist Bot)
• Describe it with a clear purpose (e.g., “Responds like a home tech reviewer who evaluates products on performance, cost, and usability”)
• Add Conversation Starters like:
“How would this air purifier compare to Coway’s?”
“What would Wirecutter need to see to recommend this product?”
Under Settings:
• Deselect capabilities like:
• ✅ Web Browsing
• ✅ DALL-E
• ✅ Code Interpreter
• ✅ Canvas
• Expand Additional Settings and deselect:
• ➖ Use conversation data to improve our models
• Under Visibility, select:
• 🔒 Only Me (you can always update this later)
• ⚠️ Don’t save to store
Once you’re done, save and test it by pitching the bot your news, and see how they might potentially cover the launch. Obviously, relationships and having a personal understanding of what the journalist cares about is critical to actually landing the coverage, but this is a great way to help guide messaging and dev. Let me know if you try it and what you think!
#asks-offers-advice - April 03, 2025 at 04:18 PM
We just did this for Muse, the brand LOVED it. We had a packed house and nonstop demos throughout the event.
#events - March 20, 2025 at 08:02 PM
Same, signed up!
#events - March 20, 2025 at 08:00 PM
I'm signed up! LMK if you're there 🙂
#events - March 19, 2025 at 04:54 PM
Adding to my list!
#asks-offers-advice - March 17, 2025 at 09:33 PM
Curious! I use it for contact info and seeing if an influencer is a fit.
#asks-offers-advice - February 25, 2025 at 12:20 PM
Blueair might be interested! I’ll take this to them.
#random - February 17, 2025 at 06:38 PM
#random - February 17, 2025 at 06:38 PM
#random - February 17, 2025 at 06:38 PM
#random - February 17, 2025 at 06:38 PM
#events - February 07, 2025 at 02:30 PM
Hey all! Booking some appointments via swapcard for Blueair today. They are looking for partners to team up with to help cement clean air in the wellness world. @Ben Ende, they'd love to chat about your crew. @Brad Seeber I'll find you on swapcard to book something. Who's going to the WGM event?
#events - February 07, 2025 at 02:30 PM
Hey all! Booking some appointments via swapcard for Blueair today. They are looking for partners to team up with to help cement clean air in the wellness world. @Ben Ende, they'd love to chat about your crew. @Brad Seeber I'll find you on swapcard to book something. Who's going to the WGM event?
#events - February 07, 2025 at 02:30 PM
Hey all! Booking some appointments via swapcard for Blueair today. They are looking for partners to team up with to help cement clean air in the wellness world. @Ben Ende, they'd love to chat about your crew. @Brad Seeber I'll find you on swapcard to book something. Who's going to the WGM event?