Kate Arvidson's Profile
Kate Arvidson
Recent Messages
#intros - December 15, 2025 at 05:57 PM
welcome!!!
#asks-offers-advice - December 15, 2025 at 05:01 PM
Hi WGM! Seeking advice on any live shopping integrations or platforms you’ve used or seen success with. Thanks in advance for any tips or leads! 💜
#asks-offers-advice - December 12, 2025 at 07:02 PM
or are both good!!!
#asks-offers-advice - December 12, 2025 at 04:33 PM
@Lindsey Alger Have tried to scale this channel with Higher AOV brands and it is SUPER tricky...its basically about mass scale from a creator standpoint. Takes a lot of seeding and nurturing. Having an agency who specializes in this is an absolute must, just because it takes a lot of manpower.
#asks-offers-advice - December 12, 2025 at 04:30 PM
We did this when I was at Apollo Neuro, never really saw a huge lift from an actual attribution/revenue standpoint, but did see some positive metrics and mentions in our Post Purchase survey showcasing that people had been introduced to us through Erewhon.
#intros - December 01, 2025 at 09:32 PM
<@U09FJ6VTCUA> welcome!!! Yous should chat with <@U08G4A655M0> re: podcast opportunities!
#announcements - December 01, 2025 at 09:30 PM
Love this!
Rose: Ozlo won TIME Best Innovation of the Year and launched a partnership with CALM.
Bud: Continuing to grow Ozlo’s affiliate program, we just hit 10% revenue contribution in only four months (huge!), and my goal is to reach 20% by the end of Q2 2026.
Thorn: Work–life balance has been tough this quarter. I haven’t been great about taking time for myself or prioritizing workouts, so that’s something I’m working on.
#intros - October 28, 2025 at 01:00 AM
<@U09EMS1CD8T> Set up some time, excited to connect!
#intros - September 10, 2025 at 11:49 PM
welcome!
#asks-offers-advice - September 08, 2025 at 04:36 PM
👋 Hey WGM! I’m on the hunt for recommendations for a killer Customer Lifecycle Marketer. Someone who’s sharp at email/SMS strategy, knows membership + subscription models inside out (driving LTV), and has strong product marketing experience with launches. Could be a larger contract or even FT. Any rockstars come to mind? 🙏
#intros - September 08, 2025 at 04:33 PM
Welcome!
#asks-offers-advice - August 26, 2025 at 12:15 AM
- 1 on this recommendation!
#wgm-irl-connects - August 21, 2025 at 03:38 PM
Im down in Portland area so PNW also!
#asks-offers-advice - August 11, 2025 at 11:09 PM
• One More Note: Hybrid style placements (flat rate + commission) with Top Influencers in the Health/Wellness space does super well here too - pick those who can promote across multiple channels: podcast, social + newsletter.
#asks-offers-advice - August 11, 2025 at 11:02 PM
@Stefanie Broes Long answer coming in! Happy to connect more on this, I have a lot of resources I can share as this is my main area of expertise! How are you sourcing and pitching these publishers?
I source publishers directly through PR-style outreach, but to the ecommerce/affiliate contacts rather than traditional editorial. If PR is already running, align those efforts so it’s coordinated. Publishers are much more aware of monetization now, so I lead with how we can help them drive revenue.
Are you using platforms like Impact, Awin, ShareASale, or something else?
Impact is my go-to as most major publishers prefer it. Awin is cheaper but not as robust. If you choose Impact, start small and avoid getting upsold into a bigger tier than you need.
Are you going through agencies, in-house, or hybrid?
Hybrid is ideal:
• One in-house person (part-time is fine) dedicated to publisher recruitment and relationship building
• Paired with a PR agency that understands affiliate, or a specialist affiliate agency focused on publisher recruitment
Caution: some agencies often start with a lot of coupon/cashback partners for quick wins rather than quality publisher relationships.
Biggest challenge?
Avoiding over-reliance on coupon partners, finding enough high-value publishers at scale, and having enough resources for consistent outreach. A PR agency that “gets” affiliate can speed this up since they have the contacts.
Tips, tools, or workflows?
• Impact for relationship management and, payouts, tracking
• Linkby for CPC-based editorial placements aka premium press-style coverage without $20K+ sponsored fees
• Keep a balance of top-of-funnel (listicles, gift guides, premium pubs), and bottom-of-funnel (Rakuten, Capital One Shopping) + integrate other types of creators like You-tubers, etc
#intros - July 31, 2025 at 04:51 PM
<@U098G0N4FR7> Yes! Someone to talk about Love Island with! 😆😍
#intros - July 21, 2025 at 04:16 PM
Welcome!
#intros - July 15, 2025 at 06:59 PM
Hey everyone! I'm really excited to be part of this group. I've been in the wellness and health tech space for a while and love connecting with other growth-minded folks. Here’s a bit about me:
Name: Kate Arvidson
Location: Lake Oswego, Oregon (just outside Portland)
Current Role: Senior Growth Marketing Manager at , where I work with <@U08PVRSN88G> . Previously, I was at Apollo Neuro and worked closely with @Ian McGlumphy. I've spent the last 7 years in health tech, focused on growth, partnerships, and go-to-market strategy.
Hobbies: Paddleboarding, cooking, and long walks/hikes with my two-year-old husky/malamute. I also have an 8-year-old daughter who is my mini-me and keeps life fun and busy.
Favorite Wellness Follow/Podcast: One podcast I’m really loving at the moment is Be Well by Kelly
Topics I’m Into: Anything growth related, especially creative acquisition, partnerships, and building early-stage strategies
How I Can Help WGM: My specialty is performance partnerships. I’ve built and scaled affiliate, influencer, podcast, referral, and newsletter programs from the ground up and love sharing ideas
How WGM Can Help Me: I'm here to learn, get inspired, and connect with smart people doing great work in this space
Looking forward to meeting everyone!
-Kate