Matthew Amsden's Profile
Matthew Amsden
Recent Messages
#linkedin-boosts - September 24, 2025 at 12:01 PM
I took a risk recently, one my team was extremly nervous about (and in large part would have preferred I didn't do)
and wrote on LinkedIn about what I learned.
(While I obviously would love some linkedin love, I'm also very interested in what you think. Happy to hear from you via DM as well)
I went on a conservative manosphere podcast—an audience far outside my usual lane. Could I reach new people? Would it backfire? Would it damage credibility?
So far, the response has been muted to positive.
We all live in media bubbles. From a marketing perspective, those bubbles are nearly impossible to break. From a cultural perspective, they fuel misunderstanding. This experiment was both about marketing and a bit of a social experiment to see if I could do my little part to bridge divides.
In addition to the Linkedin attention: I’d love your take. Was this a smart way to test the waters—or a step too far?
#asks-offers-advice - September 01, 2025 at 07:09 PM
I'd want to see that for the specific home test, sure. But there's enough info here to keep me busy for a sec. Don't think I need more.
#asks-offers-advice - September 01, 2025 at 07:03 PM
Very interesting folks, would encourage others to take a look.
#asks-offers-advice - September 01, 2025 at 07:03 PM
Otherwise, this is really great.
Radium maybe for groundwater (a big issue in the parts where I live).
Now I want the full test. 🙂
#asks-offers-advice - September 01, 2025 at 07:01 PM
I'd say to tell people it'll take a couple of minutes. I went right to my email didn't see it and assumed something was wrong.
#asks-offers-advice - September 01, 2025 at 07:00 PM
Yes. It just did. Looking now.
#asks-offers-advice - September 01, 2025 at 06:57 PM
I didn't get anything. Said a report is on it's way.
Does it take a bit? (If so, might want to say so)
#asks-offers-advice - September 01, 2025 at 06:57 PM
Love stuff like this. Looking right now.
#random - August 25, 2025 at 08:43 PM
Ya - me too
... mostly just Apple Watch now for stuff other than health
(honestly its killer app is paying for subway fare, or a quick bottle of water when I'm out running - no wallet to bounce around)
I do think the Oura I used was much more accurate for deep sleep tracking. But alas, the other problem with rings is they are really easy to loose. I'm sure mine is under a bed somewhere ...
#random - August 25, 2025 at 08:21 PM
You are an Ultrahuman user right @Hillary Lin, MD (or is it your partner?)
I remember you saying you really liked it.
I really like the folks at Oura ... have worked with them on and off for years - both their team in the US and in Finland (in fact, I almost made a trip up to their offices north of the artic circle - but their team came to Copenhagen instead - I was disappointed).
That being said, I don't love either side when it requires legal proceedings to protect turf. Raises a lot of questions - on both sides. (Defensibility versus questinoable business practices etc)
These sorts of things, in the end, often don't end up good for either side.
#random - August 25, 2025 at 06:11 PM
They have another product on the market right?
Some sort of air quality measurement tool?
Otherwise this is bad. I think most other countries follow US decisions on matters like this.
#asks-offers-advice - August 25, 2025 at 03:51 PM
I strongly disagree with the views on many of these shows ... but they reach massive audiences, and men’s health is one issue where we share common ground.
In public health, there is this concept of "meeting people where they are at." WhereI started in HIV prevention, that meant going to sex clubs and gay bathhouses. I keep wondering are red pill/manopshere podcasts the current day equivalent.
Instead of arguing in silos, I can bring a different approach: let’s test solutions through real trials and see what works. That bridges divides, engages excluded communities, and builds trust in science.
Efforia’s mission is to democratize research. Sometimes that means showing up in places others avoid. And yes—controversy cuts through the noise, sparking bigger conversations that lead people back to more mainstream platforms.
So, what do you think—would you cancel me or applaud me for stepping into those spaces?
#asks-offers-advice - August 25, 2025 at 03:48 PM
Like @Aazar Shad, I'm starting to think a lot about a podcast strategy too. But, from a slightly different perspective. We all know it's not easy to get booked on a podcast with a decent audience - much less invited.
Given some studies we're supporting on men's health, I've gotten some invites to some big audience, but very controversial, podcasts.
So here's the question:
Does guesting on a controversial podcasts = Mainstream backlash. Can you have one without the other?
#asks-offers-advice - August 25, 2025 at 03:46 PM
Like @Aazar Shad, I'm starting to think a lot about a podcast strategy too. But, from a slightly different perspective. We all know it's not easy to get booked on a podcast with a decent audience - much less invited.
Given some studies we're supporting on men's health, I've gotten some invites to some big audience, but very controversial, podcasts.
So here's the question:
Does guesting on a controversial podcasts = Mainstream backlash. Can you have one without the other? (More detail in the thread).
#asks-offers-advice - August 25, 2025 at 03:24 PM
(and yes, I am 50+, but I'm very much a DM kinda guy these days)
#asks-offers-advice - August 25, 2025 at 03:23 PM
Hey @Erica Huss... happy to chat. Feel free to send me a DM.
#asks-offers-advice - August 22, 2025 at 04:25 PM
Probably someone who has some insights into priorities (and impacts of those priorities)administration might really have to our industry (not just what the news says)
#linkedin-boosts - August 21, 2025 at 02:37 PM
<@U090KLUV7DK> we have a potential study coming up in the area in which you work
As it firms up, I may be in touch.
#linkedin-boosts - August 21, 2025 at 02:28 PM
Hey folks, I've got another one in the same vein of the post I shred a week or two ago. Both are meant to spark a conversation about how a lot of the stuff that "doesn't have evidence" in the very strict medical sense of the word may require it.
The point is simple for me turning 51 today, : sleep, eat well, and exercise are just the basics. The reality is that's simply is not enough to reach my goals. I think each of you, because you are in this space, likely have similar stories - and I'd so appreciate us all getting out there and saying - ya, we deserve that evidence too.
My overall goal here is that we need to start a conversation about leveling the playing field with real evidence—so that when someone like me (or Gwenyth Platrow, or some health influnecer) says some positive things about a wellness program or cutting edge longevity treatment .. it doesn’t just get dismissed with an eye-roll from traditional medicine.
Would you be up for dropping a comment to back that up?
Want to see if I can get a little bit of traction with this (and it's some message testing I'm doing for some very high risk/high reward podcast attendance I'm thinking about).
#linkedin-boosts - August 13, 2025 at 01:20 PM
Too often, those of us in this space are dismissed by traditional medicine as “lacking evidence.” Many in my network work in hospitals, insurance, and pharma — and I’m struck by how often they see clinical trials on our tools as not even worth doing. (Under the old research model, they’re often right — the costs make it nearly impossible. FWIW at Efforia, we’re fixing that.)
I'd really like to begin shifting the conversation, and feel pretty confidence this post might begin to help to do so.
Whether you view this a diplomatic approach to avoiding the all out battle @Brian Von Ancken referenced in a post several weeks ago, or the first shot in that battle ...
... I’m asking for as much like, comment and share support on this post as you feel appropriate.
The more visible we make this conversation, the harder it becomes for the health and wellness cycncis to say "there's nothing there,", and the harder it becomes for those same people to dismiss clinical evidence we all create when it becomes available.
We all benefit when the dialogue shifts from “not worth studying” to “Hmm, Ithere looks like there's something might be there ... let’s test and prove it.”
#announcements - April 02, 2025 at 07:44 PM
Everyone should check. We've noted our messages are all of a sudden being marked as spam as well. And I've chatted with a couple of other folks today - also suddenly marked as spam.
#intros - December 07, 2024 at 01:14 PM
@Steve Cole Been following Lunge's since discovering you on Instagram a while back—fantastic concept! Can’t wait to try it when I’m back in NY full-time.
I partnered with Grindr, Scruff, Tindr and that whole world some years ago. What you are doing is so much better.
Seriously, I'd join your seed round if I weren’t raising my own (and investing in my own company) ...
... but happy to share notes or make intros if you're interested.
#intros - December 07, 2024 at 01:14 PM
@Steve Cole Been following Lunge's since discovering you on Instagram a while back—fantastic concept! Can’t wait to try it when I’m back in NY full-time.
I partnered with Grindr, Scruff, Tindr and that whole world some years ago. What you are doing is so much better.
Seriously, I'd join your seed round if I weren’t raising my own (and investing in my own company) ...
... but happy to share notes or make intros if you're interested.
#linkedin-boosts - November 26, 2024 at 01:04 PM
I'm so glad Bude, I've been rereading articles I wrote 8 years ago. Still feels very relevant.
#linkedin-boosts - November 26, 2024 at 01:04 PM
I'm so glad Bude, I've been rereading articles I wrote 8 years ago. Still feels very relevant.
#linkedin-boosts - November 25, 2024 at 06:36 PM
8 years ago, I wrote an article about the need to rethink clinical trials. Rereading it today, it’s striking—and frustrating—how little has changed.
This isn’t about politics. It’s about the way research is funded and conducted. A small group with narrow objectives continues to fund studies through the same well-resourced academic institutions.
The result? Research focuses heavily on disease management with pharmaceuticals, while studies on preventing disease, optimizing health, or improving fitness and performance (health & wellness) get sidelined. So many of us in the health and wellness world are accused of peddling solutions without evidence. However, the lack of evidence is not proof if inefficacy. It just means that trials haven't been connected yet.
It’s time to spark a broader conversation about expanding who makes the decisions on how research is funded and broadens who conducts it.
If this resonates, I’d be grateful if you could share or engage with this post. Let’s bring attention to this critical issue!
#linkedin-boosts - November 19, 2024 at 05:16 PM
It was kinda.
Very formative for me though. It's why I think we need an alterantive to the traditional government funding model for most research (everything except pharma basically).
Lead to founding my company ... so I guess there's a pretty significant silver lining. 🙂
#linkedin-boosts - November 19, 2024 at 05:16 PM
It was kinda.
Very formative for me though. It's why I think we need an alterantive to the traditional government funding model for most research (everything except pharma basically).
Lead to founding my company ... so I guess there's a pretty significant silver lining. 🙂
#asks-offers-advice - November 08, 2024 at 08:55 PM
I am interested - but recognize our use case is quite unusual. (It's about Shopify app type stuff).
#asks-offers-advice - November 06, 2024 at 07:19 PM
We've literally been able to reengage leads that had gone cold for months and months.
#asks-offers-advice - November 06, 2024 at 07:19 PM
We've shifted our customer support infrastructure to Pylon ... which has a Slack ticket management system, and a community management module for Slack.
Also have been using the list and kaban board features for customer onboarding.
It's been a game changer. Highly recommended.
#asks-offers-advice - November 06, 2024 at 02:26 PM
🙂
#asks-offers-advice - November 06, 2024 at 02:25 PM
We're in a bit of a rough patch with our back-end Shopify developer. (a firm)
I'm not sure I can recommend them at the moment.
#linkedin-boosts - October 21, 2024 at 08:02 PM
I'm game. This is always on my agenda, but I never get around to it.
#linkedin-boosts - October 21, 2024 at 08:02 PM
I'm game. This is always on my agenda, but I never get around to it.
#asks-offers-advice - October 16, 2024 at 12:12 AM
Maybe add them to some, but not all channels?
Same with coaches ...
#random - October 15, 2024 at 09:57 PM
Voted ...
And FWIW, just placed my monthly order with Thrive.
(its a fair bit cheaper than the local grocery stores here in Maine).
#random - October 15, 2024 at 09:57 PM
Voted ...
And FWIW, just placed my monthly order with Thrive.
(its a fair bit cheaper than the local grocery stores here in Maine).
#random - October 15, 2024 at 09:57 PM
Voted ...
And FWIW, just placed my monthly order with Thrive.
(its a fair bit cheaper than the local grocery stores here in Maine).
#random - October 15, 2024 at 09:57 PM
Voted ...
And FWIW, just placed my monthly order with Thrive.
(its a fair bit cheaper than the local grocery stores here in Maine).
#random - October 15, 2024 at 01:00 PM
Congrats @Conor Corrigan for Recoverie being featured on Real Housewives of New York:
#random - October 15, 2024 at 01:00 PM
Congrats @Conor Corrigan for Recoverie being featured on Real Housewives of New York:
#random - October 15, 2024 at 01:00 PM
Congrats @Conor Corrigan for Recoverie being featured on Real Housewives of New York:
#linkedin-boosts - October 12, 2024 at 01:07 PM
@Katie Garry That experience still brings up trauma for me!. Early in my career, I worked in HIV prevention research, leading a large online study with 15,000 participants. We were examining how at-home HIV testing affected sexual risk behaviors among gay men.
During a prior presidential election, one of the heated congressional campaigns running on "family values" saw an ad for our study. (how they found the ad always puzzled me. We were only recruiting on gay hookup sites, Grindr and the like. Was someone in the family values campaign frequenting Grindr?!?!). Regardless, they made it a minor campaign issue on how the US government was running research to encourage gay sex.
I spent much of October on calls with the CDC and the White House, explaining that this was critical research, not a political issue. Despite this, we had to pause the study until after the election - and change the entire ad stragegy.
In the end, if I remember correctly, the study showed that at-home HIV testing fairly dramatically reduced random hookups. I don't think the results were ever published.
#linkedin-boosts - October 12, 2024 at 01:07 PM
@Katie Garry That experience still brings up trauma for me!. Early in my career, I worked in HIV prevention research, leading a large online study with 15,000 participants. We were examining how at-home HIV testing affected sexual risk behaviors among gay men.
During a prior presidential election, one of the heated congressional campaigns running on "family values" saw an ad for our study. (how they found the ad always puzzled me. We were only recruiting on gay hookup sites, Grindr and the like. Was someone in the family values campaign frequenting Grindr?!?!). Regardless, they made it a minor campaign issue on how the US government was running research to encourage gay sex.
I spent much of October on calls with the CDC and the White House, explaining that this was critical research, not a political issue. Despite this, we had to pause the study until after the election - and change the entire ad stragegy.
In the end, if I remember correctly, the study showed that at-home HIV testing fairly dramatically reduced random hookups. I don't think the results were ever published.
#linkedin-boosts - October 12, 2024 at 01:07 PM
@Katie Garry That experience still brings up trauma for me!. Early in my career, I worked in HIV prevention research, leading a large online study with 15,000 participants. We were examining how at-home HIV testing affected sexual risk behaviors among gay men.
During a prior presidential election, one of the heated congressional campaigns running on "family values" saw an ad for our study. (how they found the ad always puzzled me. We were only recruiting on gay hookup sites, Grindr and the like. Was someone in the family values campaign frequenting Grindr?!?!). Regardless, they made it a minor campaign issue on how the US government was running research to encourage gay sex.
I spent much of October on calls with the CDC and the White House, explaining that this was critical research, not a political issue. Despite this, we had to pause the study until after the election - and change the entire ad stragegy.
In the end, if I remember correctly, the study showed that at-home HIV testing fairly dramatically reduced random hookups. I don't think the results were ever published.
#linkedin-boosts - October 07, 2024 at 04:04 PM
Spoke to her this weekend. She's quite busy at the moment, but is very interested in this, and will reach out when she's got a sec to really focus.
#linkedin-boosts - October 01, 2024 at 07:15 PM
She's asked me to reach out to her first before a direct intro - and she travels A TON, but I've alerted her that she should chat with you about this.
#intros - October 01, 2024 at 12:11 PM
Big fan of cold plunging. It makes me feel so accomplished when I'm done as it's often one of the 🥶hardest things I'll do all day!
#intros - October 01, 2024 at 12:11 PM
Big fan of cold plunging. It makes me feel so accomplished when I'm done as it's often one of the 🥶hardest things I'll do all day!