David Sherman-Presser's Profile

David Sherman-Presser

Recent Messages

#asks-offers-advice - January 29, 2026 at 01:26 PM

Happy to connect you over email, if you send me a note - DSP@structurecreation.com|DSP@structurecreation.com

#asks-offers-advice - January 29, 2026 at 01:25 PM

Yep. Good friends w/ Gabe - https://www.linkedin.com/in/gabe-lekorenos-9a188a105/

#random - January 28, 2026 at 03:36 PM

Cleo Abram is a fantastic creator who has great packaging for all her videos - https://www.youtube.com/@CleoAbram

#random - January 28, 2026 at 03:35 PM

Super cool - first thing I see that could be improved is packaging (Titles/Thumbnails). There's too much copy on the thumbnail and it's a bit too cluttered. A few best practices:

-Less is more in thumbnails, given that it is such a small creative real estate. My recommendation is no more than 3 focal points in a thumbnail
-Focus on bright colors, high contrast
-Try to create a curiosity gap. You want people to see the title and thumbnail and be intrigued to then click on the video. If they don't click they don't watch.

#job-board - January 28, 2026 at 03:31 PM

Email is great. DSP@structurecreation.com|DSP@structurecreation.com

#job-board - January 27, 2026 at 08:56 PM

Hey Ian. Would be great to be introduced to her. I worked at YouTube for many years and now have my own business focused on helping YT creators. Looking for folks that have a deep understanding of TT and IG

#intros - January 23, 2026 at 03:57 PM

Love Bodyspec. Have done a couple of Dexas

#asks-offers-advice - January 18, 2026 at 10:47 PM

Happy to chat about ways to promote on YouTube. I work with a number of clients that have podcasts.

#asks-offers-advice - January 14, 2026 at 04:28 PM

I can share when we chat this morning

#asks-offers-advice - January 14, 2026 at 04:28 PM

I have some frameworks that I use with many of the YouTube creators I work with on managing output

#linkedin-love - January 14, 2026 at 04:19 PM

Congrats Brad! Would love to chat and learn more about agency, as I'm also in the creator economy space.

#wgm-la - January 14, 2026 at 04:06 PM

<@U0A3557AUPJ> has joined the channel

#asks-offers-advice - January 07, 2026 at 04:57 PM

I work with a number of creators in this space, some of whom have worked with Dave Asprey. Happy to ping them to see if they have any insight. Let me know if that would be helpful

#events - January 06, 2026 at 01:06 PM

Thanks guys - will check him out.

#events - December 28, 2025 at 08:39 PM

Happy almost New Years - hope everyone is getting some recharge time đź’Ş

In March I'll be moderating a panel about YouTube that I'm putting together for the HFA show in San Diego - https://hub.healthandfitness.org/hfa-show. Does anyone know any gym/boutique fitness operators that use YouTube effectively as a Marketing lever that could be a good fit for the panel?

Here is the session I'll be doing:

YouTube 101 - Understanding the world's most influential platform

YouTube isn't just a video platform—it's the world’s second-largest search engine and a powerful top-of-funnel tool capable of driving awareness and traffic to brick-and-mortar locations. In this session we’ll talk to successful fitness YouTube Creators and gym operators to learn how they leverage YouTube to build community, structure their videos for lead capture, and understand the step-by-step process that successfully converts passive YouTube viewers into active, paying members. This session will also go into how the algorithm functions and cover foundational best practices for high-performing content.

#asks-offers-advice - December 18, 2025 at 04:01 AM

Live Shopping is not a format I know super well (one of the few monetization products I didn't work on at YouTube), but happy to chat and see if I can connect you with someone in my network.

#asks-offers-advice - December 18, 2025 at 04:00 AM

I've been part of a few of these at YouTube. <@U09RKJPPAKA> - happy to chat.

#intros - December 14, 2025 at 03:56 PM

đź‘‹ Name: David Sherman-Presser
📍 Location: Los Angeles
đź’Ľ Current Role: Founder of Structure Creation Consulting. I worked at YouTube for many years building monetization products. My passion is Health/Fitness, so I now help Athletes, Creators & Brands in Health/Fitness build businesses on YouTube or use the platform as a more effective Marketing channel.
Hobbies: Bodybuilding, Hiking (Working on visiting all 63 National Parks), Watching tons of YouTube
How You Can Help WGM:
• Happy to share any and all YouTube knowledge. My mission is to amplify quality voices in this space, since there is a lot of low quality information online about health.