Sonja Manning's Profile
Sonja Manning
Recent Messages
#job-board - December 17, 2025 at 11:28 PM
Hiring:
Given all of the great retention chat today, wanted to share we're hiring a Senior Manager of Retention at Lineage Provisions 👇
About us/the role:
• Lineage Provisions: We're a fast-growing, mission-driven real food brand founded by Paul Saladino, MD and Anthony Gustin, DC - building nutrient-dense, regeneratively sourced products to challenge Big Food and support human and planetary health. We're a tight knit team of 10 full-time right now, fully remote.
• The Role: Own and scale the full customer lifecycle across email, SMS, subscriptions, and post-purchase, turning first-time buyers into long-term advocates. The role will work closely with me (Director of Marketing) and our Director of Growth!
• The Impact: Lead retention at a sub-two-year brand with exceptional traction ($20M+ from email/SMS, ~$1M in subscription MRR) to help us grow and deepen the value of our customer base, turning customers into fans.
• Fit: Looking for a hands-on, low-ego lifecycle marketer with deep Klaviyo expertise who loves testing, systems thinking, and building loyalty in high-growth DTC/CPG environment.
• Benefits: Remote, unlimited PTO, parent-friendly culture, top-tier health coverage, meaningful wellness stipends, learning budget, and free Lineage products of course!
#asks-offers-advice - December 17, 2025 at 08:47 PM
Already have Derek on my taste testers list 😋 he kindly agreed despite already trying 100+ bars
#asks-offers-advice - December 17, 2025 at 06:03 PM
Hello everyone!!
Does anyone have connections (or friends) in the news/media space who cover protein, protein bars, the real food movement, CPG, or new product innovation?
At Lineage, we're gearing up for a protein bar launch 👀 in Q1 and I'm building a short-press list to share product samples, and potential story angles. Would deeply appreciate any intros to writers, editors, or freelancers who've covered this space, and would love to share a box of Lineage provisions and protein bar samples with you as well if you help facilitate an intro!
Little spoiler....it's 20g of protein, under 200 cal, and the simplest in terms of ingredients and processing load of any bar on the market. Zero seed oils, sugar alcohols, gums, or fillers. And most importantly, tastes amazing 😋
#asks-offers-advice - December 01, 2025 at 05:54 PM
Both freelance and can be quick but depends what else is on their plate
#asks-offers-advice - December 01, 2025 at 05:53 PM
- Courtney Wall has been excellent at helping us evolve and work on new product packaging
- Chandra Eklund did our original packaging and is excellent too, but with a very clear brief 🙂
#events-and-visibility-opps - November 21, 2025 at 01:09 PM
Great event and <@U08T9KNMFL1> did a great job repping Kineon 🙂
#asks-offers-advice - September 10, 2025 at 05:19 PM
Amazing! Will DM you all separate thank you so much!
#asks-offers-advice - September 10, 2025 at 02:12 AM
Gary V!
#asks-offers-advice - September 10, 2025 at 02:09 AM
Hello brillant humans! At Lineage we're planning to put together an epic launch video (YouTube+IG Reel) for a new product launch. We've usually done these in-house but are looking to invest in production + creative strategy for this one. Does anyone have any production agencies they've worked with and recommend? Ideally LA or Austin based, but open to anywhere because we'll likely fly them out to a farm. Thank you!
#asks-offers-advice - September 10, 2025 at 02:06 AM
Both @Jake Rosenberg and @Kevin Nemandoust were insanely helpful when we were exploring TT shop!!
#asks-offers-advice - August 20, 2025 at 02:40 PM
Thank you!! <@U08VAEBTA6T> <@U08J9DUCK9C> do you have their emails? I don't have LinkedIn premium anymore to send DM 🫠
#asks-offers-advice - August 20, 2025 at 01:53 AM
Thank you both!!
#asks-offers-advice - August 19, 2025 at 01:09 AM
Hello WGM! Does anyone have a freelance designer they recommend for e-comm/CPG? Looking for someone anywhere from 10-20 hours a week (could end up more if it's a fit!) who's excellent at designing paid ads (statics), landing pages, postcards, basically anything that's not email. Thank you!
#asks-offers-advice - August 07, 2025 at 01:53 AM
Super helpful thank you <@U08J9DUCK9C>. We are interested in exploring as a low lift way to repurpose visual assets we're already using on other channels to a hopefully higher intent audience (more people searching to discover products vs. entertainment). I see SO many brands on Pinterest now when I scroll myself I assume it must be because it's working for them so curious if anyone has a playbook they're running. Appreciate your insight and welcome any other POVs.
P.S. Hi hope you've been well!! It's been a minute!
#asks-offers-advice - August 06, 2025 at 09:25 PM
Hey WGM crew! Is anyone successfully using pinterest as a channel? If so, I'd love to pick your brain for 20 minutes in exchange for some Lineage products (grass-fed air dried steak, meat sticks, collagen, raw honey, tallow etc.!) and my endless gratitude!
#asks-offers-advice - July 20, 2025 at 10:34 PM
@Simal Adenwala we're working with bioblanks right now and loving the process so far with them!!
#asks-offers-advice - July 17, 2025 at 04:32 PM
I wish!! Have been using my kitchen for shoots and then just ones we find on peerspace. If you find one let us know!
#asks-offers-advice - July 02, 2025 at 11:06 PM
Thank you so much Simal!
#job-board - June 02, 2025 at 03:52 PM
Happy Monday WGM-ers! I'm hiring a Director of Growth to work alongside me at Lineage Provisions (D2C animal-based CPG company) and I'd love your help spreading the word (or sending great humans my way!)
We’ve scaled quickly in our first year with minimal paid media and have incredibly strong product-market fit. Now we’re ready to build a real growth engine and scale smart.
I'm looking for someone who’s equal parts data-driven growth nerd and mission-driven operator. This is a full-stack, hands-on growth role—owning paid strategy (Meta, Google, YouTube, etc.), CRO, landing pages, bundling, and ecomm experimentation.
The right person...
• Has scaled DTC brands profitably (especially in food/wellness/CPG)
• Knows Shopify inside and out
• Is obsessed with testing, conversion, and first-order profitability
• Can toggle between creative strategy and deep analytics
• Loves real food and wants to help make regenerative ag mainstream
Thanks in advance!
#asks-offers-advice - May 19, 2025 at 09:55 PM
@Sabba Nazhand can you send me a forwardable email? I can loop in some people accordingly !
#asks-offers-advice - May 19, 2025 at 03:02 AM
Hi @Olivia Bowser! I do - you can reach out to my friend on the Marketing team below. I let her know you'd be reaching out!
#asks-offers-advice - May 16, 2025 at 05:23 AM
Can connect you to a few friends of mine that are coaches if you are still looking @Sabba Nazhand!
#asks-offers-advice - May 16, 2025 at 05:23 AM
I'm testing out a new photographer tomorrow in LA for a CPG/product shoot and will keep you posted on how it goes @Kevin Nemandoust!
#asks-offers-advice - May 16, 2025 at 05:22 AM
SONJA10 for 10% off for any WGM-member!!
#asks-offers-advice - May 16, 2025 at 05:22 AM
OMG I'm sorry the 4 servings on the bag is a misprint it really should just be 1 serving 😆
#asks-offers-advice - April 11, 2025 at 10:46 PM
Awesome, thank you!! Will investigate and circle back
#asks-offers-advice - April 11, 2025 at 08:47 PM
Super interesting perspective, thanks @Sam Faillace. Curious how you managed marketing metrics after you cancelled it - was it just more manual using daily's in google sheets? The alternative right now feels like a custom dashboard build and then less insight into channel specific ROI which helps us understand where to invest time/resources moving forward.
#asks-offers-advice - April 07, 2025 at 11:42 PM
Hey hey! Looking for a TripleWhale expert – referrals welcome!
We’re looking to bring in a TripleWhale expert to help clean up some tracking and attribution issues, audit our setup, and level up our reporting. We’ve scoped the work and are ready to move— ideal fit is someone who’s done this before, moves fast, and can go deep on setup, accuracy, and insights.
Top priorities include:
– Superfiliate attribution
– Channel grouping cleanup
– UTM validation
– Expense rollups + contribution margin QA
– Forecast vs actual tracking
– Light SOPs + training
If you know someone great (freelancer or agency), please send them our way.
Brief Here >
Thank you!!
#job-board - April 07, 2025 at 11:28 PM
@Kevin Nemandoust I'll message you on the site!
#job-board - April 07, 2025 at 11:28 PM
YAY @Alex Shinkarovsky hope you love it! please share any feedback with me!
#job-board - April 03, 2025 at 04:38 AM
Will shoot you a note this week thanks @Jake Rosenberg!
#intros - April 03, 2025 at 04:38 AM
You are here!! Welcome @Sheera Goren!!
#intros - April 03, 2025 at 04:37 AM
YAY welcome Martha!!
#job-board - March 31, 2025 at 11:14 PM
Hey WGM crew!! At we are looking to wade into the wild waters of TikTok Shop and looking for a small agency or kickass freelancer who has experience to help us with the strategy, set-up and launch of our TikTok Shop. If you've worked with someone on TikTok Shop and have any recommendations, or have any general learnings, I'd love love love to hear them!
#job-board - March 04, 2025 at 11:47 PM
Hey team! We are hiring a - small, rapidly growing team with a mission to fight against big food with regenerative food products. JD here - please pass anyone my way! Fully remote, great benefits + profit sharing.
#events-and-visibility-opps - February 24, 2025 at 11:33 PM
I'll be there!! Might not be there in time for breakfast because driving from LA but pending time, would love to join!
#events-and-visibility-opps - February 24, 2025 at 11:33 PM
I'll be there!! Might not be there in time for breakfast because driving from LA but pending time, would love to join!
#events-and-visibility-opps - February 24, 2025 at 11:33 PM
I'll be there!! Might not be there in time for breakfast because driving from LA but pending time, would love to join!
#job-board - February 03, 2025 at 03:24 AM
Would love that @Taylor Samuelsen!! Thank you in advance ❤️
#job-board - January 30, 2025 at 10:55 PM
Email Strategy & Execution
• Audit existing email flows and campaigns to identify opportunities for optimization.
• Develop and execute new automated email flows for customer acquisition, retention, cross-selling, win-back campaigns, and the Lineage subscription program.
• Create customer segments based on purchase behavior, engagement, and other key data points to personalize email content.
• A/B test subject lines, creative, and CTAs to optimize performance.
• Ensure all emails align with brand voice and brand look and feel.
Analytics & Performance Optimization
• Track and analyze key email performance metrics (open rates, click-through rates, conversion rates, revenue per email, etc.).
• Monitor deliverability and list health, implementing best practices for inbox placement and engagement.
• Report on performance and provide actionable recommendations for improvement.
Content Creation & Copywriting
• Write 1-2 emails a week for various segments
• Work closely with Marketing and design team to develop visually compelling email assets.
#job-board - January 30, 2025 at 10:55 PM
Hi WGM community! Posting in the right channel this time 😄
I’m currently leading the Marketing team at and we are looking to hire a part time email marketer (15-20 hours a week, option for more pending fit) to audit our existing flows and develop and execute upon new ones. See more about what we are looking for below, but I’d appreciate any leads or recs of people that you’ve worked with! Thank you!
#asks-offers-advice - January 30, 2025 at 10:54 PM
I'd love that @Sheera Goren - thank you!!
#asks-offers-advice - January 30, 2025 at 10:54 PM
Oooh I didn't even see we had a new board, thank you @Brian Von Ancken!!
#asks-offers-advice - January 30, 2025 at 06:48 PM
Looking for 👀
Email Strategy & Execution
• Audit existing email flows and campaigns to identify opportunities for optimization.
• Develop and execute new automated email flows for customer acquisition, retention, cross-selling, win-back campaigns, and the Lineage subscription program.
• Create customer segments based on purchase behavior, engagement, and other key data points to personalize email content.
• A/B test subject lines, creative, and CTAs to optimize performance.
• Ensure all emails align with brand voice and brand look and feel.
Analytics & Performance Optimization
• Track and analyze key email performance metrics (open rates, click-through rates, conversion rates, revenue per email, etc.).
• Monitor deliverability and list health, implementing best practices for inbox placement and engagement.
• Report on performance and provide actionable recommendations for improvement.
Content Creation & Copywriting
• Write 1-2 emails a week for various segments
• Work closely with Marketing and design team to develop visually compelling email assets.
#asks-offers-advice - January 30, 2025 at 06:48 PM
Hi WGM community! I’m currently leading the Marketing team at and we are looking to hire a part time email marketer (15-20 hours a week, option for more pending fit) to audit our existing flows and develop and execute upon new ones. See more about what we are looking for below, but I’d appreciate any leads or recs of people that you’ve worked with! Thank you!
#asks-offers-advice - January 29, 2025 at 03:33 AM
What an amazing effort @mary breedlove - thank you! I'll shoot you a DM on the side
#linkedin-boosts - December 20, 2024 at 09:15 PM
Most gamechanging thing I did for my health in the last year+ was get a walking pad under my desk! Key is to go super slow like .5mph so it's not distracting but that's been my key to get 10-15K steps a day!! Here is mine if helpful!
#linkedin-boosts - December 20, 2024 at 09:15 PM
Most gamechanging thing I did for my health in the last year+ was get a walking pad under my desk! Key is to go super slow like .5mph so it's not distracting but that's been my key to get 10-15K steps a day!! Here is mine if helpful!
#linkedin-boosts - December 20, 2024 at 09:15 PM
Most gamechanging thing I did for my health in the last year+ was get a walking pad under my desk! Key is to go super slow like .5mph so it's not distracting but that's been my key to get 10-15K steps a day!! Here is mine if helpful!